BRANDING, PACKAGING, & MORE FOR
Wildes District worked with Andie Swim to launch their brand top to bottom, including branding, packaging, collateral, art direction, website, emails, and more. Andie Swim is a direct-to-consumer swimwear brand that offers luxury one piece swimsuits and bikinis ― made for women by women ― in inclusive sizes.
WHAT WE DID
Branding & identity
Photoshoot art direction
Wireframes & UX
Social media assets
Throughout the design system, the main consideration is to always reflect the “Andie woman”. The Andie woman is fiercely independent, adventurous, and bold. For her, wearing a swimsuit is about flexibility, coverage and comfort ― not for the sole reason of looking sexy for men. Therefore, it’s always important to evoke a look & feel that feels fun and playful, not stuffy or overly serious. The color palette for the brand often features neutral tones, which are meant to convey skin tones and the idea of feeling comfortable in one’s own skin.