Design Details

Throughout the design system, the main consideration is to always reflect the “Andie woman”. The Andie woman is fiercely independent, adventurous, and bold. For her, wearing a swimsuit is about flexibility, coverage and comfort ― not for the sole reason of looking sexy for men. Therefore, it’s always important to evoke a look & feel that feels fun and playful, not stuffy or overly serious. The color palette for the brand often features neutral tones, which are meant to convey skin tones and the idea of feeling comfortable in one’s own skin.