Wildes District launched a brand new website for AptDeco, a marketplace to buy & sell used furniture online (part of HearstLabs, a Hearst Incubator initiative). Wildes District worked to fully revamp the brand look & feel in order to make the brand feel more lifestyle driven, more expressive, and more credible.
WHAT WE DID
Photoshoot art direction
The new site was designed to be fully responsive, with focus on mobile usability. During this process, every page was redesigned to exude a more friendly & approachable aesthetic. These pages included editorial and informational pages, as well as functional pages — such as the Seller Listing Flow & the filtering, faceting and navigation.
In addition, fully custom checkout flows were designed in order to meet the complex functionality needs of the platform. In these custom checkout flows, users are able to review & purchase an item, and select delivery and pickup options.