WEBSITE FOR

Aurate New York

In partnership with Red Antler and de.foundation, Wildes District helped launch a sophisticated new site for Aurate, a direct-to-consumer destination for fine jewelry, at a fraction of the price. Same quality, smarter value. 

The new site launch coincided with the launch of a premium new brand identity created by Red Antler.

WHAT WE DID

Wireframes & UX

Functionality vetting 

Web design

Design details

The new site was designed to be fully responsive, with focus on mobile usability. The redesign consisted of various functional and editorial pages. An immersive quiz flow was created to guide customers through their boutique Curate experience, where a box of five hand-picked items is mailed to their door.

A robust blog experience was created to give editorial content a premium look & feel, with a robust blog detail template that can flex to meet many modular needs. Finally, a fully custom checkout design (using Shopify) fused together beautiful branded design with digital best practices and best-in-class usability.