Design details

The new site was designed to be fully responsive and immersive. 

A robust quiz flow was created to guide customers through doctor-written questions about their lifestyle, health, wellness and more. To asks serious and medical questions, the design was styled in a way that felt like a medical intake form. 

At the end of the quiz flow, Elix recommends a tailored bottle of their Balance Blend formula to address their cycle needs. This Balance Blend is surfaced on a custom PDP page, where the customers can explore the ingredients and details of their bottle.