WEBSITE & PACKAGING FORHundred
Wildes District launched a brand new website for Hundred (formerly named Made For_), a direct-to-consumer brand that offers high-quality, personalized vitamins & supplements that are shipped direct to subscribers each month. Wildes District worked to fully revamp the brand look & feel in order to evoke a more premium feel and convey more credibility. This revamp coincided with a renaming and full rebrand, which was executed in-house.
WHAT WE DIDWireframes & UX
Functionality vetting
Web design
Photoshoot art direction
Packaging direction
Consulting & management of internal team projects
Design Details
The new site was designed to be fully responsive, with focus on mobile usability. An immersive quiz flow was created to guide customers through the experience of getting their custom box of supplements, based on health issues and symptoms they report.
They core design goal was to convey a premium and trustworthy product, while at the same time maintaining personality and approachability. Thus, a playful serif was introduced to the brand system that felt editorial yet friendly. New colors were brought in that were muted yet saturated (orange, beige, and teal) in order to feel colorful while also not feeling too young.
