Design details

Using only their logo and their brand navy color, we reimagined a fresh new look & feel for their brand. This new look is classic and refined — with a fresh modern twist. For the design system, we leaned heavily on imagery, and used typography in an elegant, simple way. White space also plays a big role in the design system, which makes the design feel clean & refined. 

For the bridal atelier experience, we brought in a new set of colors specific to the experience, and incorporated whimsical illustrations from renowned illustrator Happy Menocal. This experience also uses a separate set of bright bridal imagery to round out the experience.